Designing clarity for complex digital systems.
I design product experiences that turn business, legal, and technical complexity into simple, trustworthy interfaces people can use with confidence.
View Resume

Complex Systems & Product Design
11+ Years
Fintech • E-commerce • Growth
Redesigned the referral program from a single-reward model into a milestone-driven system that ties payouts to genuine activation.
View Case
Turned a manual, email-only payout into a transparent in-app system for customers navigating account closure.
View Case
Banking, premium experiences, web and subscription flows.
Consumer and operational product experiences at scale.
Digital product design for retail services and commerce.
Parental control software, safety flows, and cross-platform UX.
Teaching UX and product design across master's and engineering programs since 2020.
Available for senior product design roles, UX strategy, design reviews, and selected consulting projects.
Contact me
Designing clarity for complex digital systems.
I design product experiences that turn business, legal, and technical complexity into simple, trustworthy interfaces people can use with confidence.
View Resume
11+
Years experience
4
Industries
50M+
Users impacted

Complex Systems & Product Design
11+ Years
Fintech • E-commerce • Growth
Redesigned the referral program from a single-reward model into a milestone-driven system that ties payouts to genuine activation.
+83%
FTMAUs vs. control
-75%
Marketing CAC reduction
10+
Reward conditions
View Case
Turned a manual, email-only payout into a transparent in-app system for customers navigating account closure.
+60%
Complaint reduction
92%
Payout completion
65%
Support reduction
View Case
Banking, premium experiences, web and subscription flows.
Consumer and operational product experiences at scale.
Digital product design for retail services and commerce.
Parental control software, safety flows, and cross-platform UX.
Teaching UX and product design across master's and engineering programs since 2020.
Available for senior product design roles, UX strategy, design reviews, and selected consulting projects.
Contact me
Designing clarity for complex digital systems.
I design product experiences that turn business, legal, and technical complexity into simple, trustworthy interfaces people can use with confidence.
View Resume
11+
Years experience
4
Industries
50M+
Users impacted

Complex Systems & Product Design
11+ Years
Fintech • E-commerce • Growth
Redesigned the referral program from a single-reward model into a milestone-driven system that ties payouts to genuine activation.
+83%
FTMAUs vs. control
-75%
Marketing CAC reduction
10+
Reward conditions
View Case
Turned a manual, email-only payout into a transparent in-app system for customers navigating account closure.
+60%
Complaint reduction
92%
Payout completion
65%
Support reduction
View Case
Banking, premium experiences, web and subscription flows.
Consumer and operational product experiences at scale.
Digital product design for retail services and commerce.
Parental control software, safety flows, and cross-platform UX.
Teaching UX and product design across master's and engineering programs since 2020.
Available for senior product design roles, UX strategy, design reviews, and selected consulting projects.
Contact me